BACKGROUND
Sweet Briar College is a women's liberal arts college in Central Virginia founded in 1901.
CHALLENGE
Sweet Briar faced a dire funding situation in 2015 but were saved by a group of dedicated alumnae. The Vice President of Communications (my former boss at Virginia Tech) reached out to me for college-wide design support during the rebuild phase, including print and digital advertising and marketing, packaging design, and redesign of 2 literary magazines.
Sweet Briar engineering gatefold flat
Sweet Briar engineering gatefold cover
Sweet Briar engineering gatefold spread
Sweet Briar FAFSA mailer in-state cover
Sweet Briar FAFSA mailer cover concept
Sweet Briar FAFSA mailer spread
OUTCOME
In 2017, just two years after being threatened with closure, Sweet Briar launched a "bold and visionary reset" of its academic curriculum and business model. In 2021, they "refreshed our mission statement, shared a new five-year strategic plan and committed ourselves to creating a more just and sustainable world by forging new generations of women leaders."
